Federacja Bibliotek Cyfrowych

Homepage
Akademicka Platforma Czasopism
Selected aspects of modern form of promotion

Object's details: Selected aspects of modern form of promotion

tile.noImage

Provider:Akademicka Platforma Czasopism

Description

Title:
Selected aspects of modern form of promotion
Creator:
Petrykowska, Joanna
Description:
Goal of this study is to show selected, modern forms of promotion, such as word mouth marketing and guerilla marketing, being out-of-line, creative solutions, riveting attention of an audience in effective way.;
Celem niniejszego opracowania jest przedstawienie wybranych nowoczesnych form promocji, takich jak marketing szeptany oraz marketing partyzancki, będących niestandardowymi, kreatywnymi rozwiązaniami, mającymi w sposób skuteczny przykuć uwagę odbiorcy.
Object availability:
free access
Date:
2011.12.01
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion
Language:
Polish
Source:
Acta Universitatis Nicolai Copernici. Zarządzanie; Tom 38 (2011); 117-126;
Acta Universitatis Nicolai Copernici. Management; Vol. 38 (2011); 117-126;
2450-7040;
1689-8966
Format:
application/pdf
Publisher:
Uniwersytet Mikołaja Kopernika w Toruniu
Relation: https://apcz.umk.pl/AUNC_ZARZ/article/view/AUNC_ZARZ.2011.009/2256
Subject:
new form of promotion;
guerilla marketing;
word mouth marketing;
nowoczesne formy promocji;
marketing partyzancki;
marketing szeptany;
marketing wirusowy
Identifier: https://apcz.umk.pl/AUNC_ZARZ/article/view/AUNC_ZARZ.2011.009
Data provider:
Akademicka Platforma Czasopism

Similar objects

tile.noImage

Selected aspects of modern form of promotion

Creator:Petrykowska, Joanna

Date:2011.12.01

Type:text

tile.noImage

Recommendation marketing as an instrument of marketing communication process between company and consumers

Creator:Sorokin, Joanna

Date:2014.12.01

Type:text

tile.noImage

Ewolucja marketingu szeptanego jako narzędzia komunikacji marketingowej w świetle rozwoju technologii informacyjnych. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2015, Nr 406, s. 346-357

Creator:Linkiewicz, Agata

Date:2015.12.31 | 2015

Type:image

tile.noImage

Alternate Reality Game – marketing wirusowy w rzeczywistości wirtualnej i sieciowej

Creator:Wiater, Paweł

Date:2019.04.05 | 2014

Type:text

tile.noImage

The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies

Date:2025.01.28 | 2022.07.01

Type:image

Can I use it?:check license

tile.noImage

The moderating effect of positive word of mouth between service quality and customer loyalty in the hospitality sector: A PLS SEM approach

Creator:Gontur, Silas | Gadi, Paul Dung | Bagobiri, Esther

Date:2022

Type:image

tile.noImage

Wykorzystanie koncepcji marketingu treści w polskich przedsiębiorstwach – wyniki badań

Creator:Sitarski, Kamil | Ścibisz, Marcin | Pięta, Sylwester

Date:2016

Type:text

tile.noImage

City placement – nowy trend w działaniach promocyjnych polskich miast.

Creator:Zawadzki, Piotr

Date:2014.12.31 | 2014

Type:image

FBC TeNe Project

Project co-financed by European Funds under the Operational Program Digital Poland for 2014-2020 (project no. POPC.02.04.00-00-0012 / 20-00)

More information about the project can be found at: https://tene.fbc.pionier.net.pl

European Funds. Digital Poland

Republic of Poland

Digital Libraries Federation

European Union - European Regional Development Fund

We use files, through the cookie quality improvement layer of our website.For more information, please read the document Privacy Policy