Description

• Title:
  The moderating effect of positive word of mouth between service quality and customer loyalty in the hospitality sector: A PLS SEM approach
• Creator:
  Gontur, Silas;
  Gadi, Paul Dung;
  Bagobiri, Esther
• Contributor:
  Ziemba, Ewa. Chief Editor
• Description:
  Journal of Economics and Management;
  Vol. 44;
  ISSN 1732-1948;
  e-ISSN 2719-9975
• Object availability:
  free access
• Rights: https://creativecommons.org/licenses/by-nc/4.0/
• Date:
  2022
• Type:
  artykuł
• Language:
  English
• Publisher:
  Publishing House of the University of Economics in Katowice
• Subject:
  konsumenci;
  marketing szeptany;
  modelowanie równań strukturalnych;
  PLS-SEM;
  Hotele;
  Konsumenci (ekon.);
  Sektor turystyczny;
  Marketing szeptany
• Data provider:
  Śląska Biblioteka Cyfrowa
• Can I use it?:
  check license
• Type:
  image