Opis

• Tytuł:
  MARKETING SELF-DIAGNOSTIC TOOL FOR SMES - ASSUMPTIONS OF THE PROJECT
• Twórca:
  Weryński, Piotr
• Opis:
  Purpose: The aim of the author is to present methodological approaches used to study the socioeconomic sector of micro, small and medium-sized companies of plans for a experimental testing tool (Marketing self-diagnostic tool) constructed for the diagnosis and self-diagnosis of individual attitudes, knowledge, skills and needs in the field marketing of innovation and innovation in marketing MSME entrepreneurs. Methodology: The study was carried out using a triangulation approach to the methods, sources, researchers, cognitive perspectives. They took place in the framework of the project POKL: “The matrix for innovative entrepreneurship”, carried out by the Department of Applied Social Sciences, Silesian University of Technology. Implications: The project concerns the issue of marketing innovation and innovation in marketing in 6 dimensions: competencies, perception of environment, customer orientation, awareness of the created brand, processes and strategies, pro-innovative trends and actions. Originality / value: The project both in terms of methodology and substance is an innovative approach to the study of the socio-economic sector of micro, small and medium enterprises and the self-diagnosis in 6 dimensions: competence, perception of environment, customer orientation, awareness branding, processes and strategies, trends and pro-innovation activities.
• Dostępność obiektu:
  Dostęp otwarty
• Data:
  2014.03.12
• Typ:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Język:
  angielski
• Źródło:
  Journal of Positive Management; Tom 4 Nr 1 (2013); 92-109;
  Journal of Positive Management; Vol. 4 No. 1 (2013); 92-109;
  2392-1412;
  2083-103X
• Format:
  application/pdf
• Wydawca:
  Nicolaus Copernicus University
• Relacja: https://apcz.umk.pl/JPM/article/view/JPM.2013.007/3072
• Temat i słowa kluczowe:
  innovations in marketing;
  marketing needs;
  business relationship with the scientific community;
  branding awareness;
  marketing strategies
• Identyfikator: https://apcz.umk.pl/JPM/article/view/JPM.2013.007
• Dostawca danych:
  Akademicka Platforma Czasopism
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