Description

• Title:
  The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania
• Creator:
  Vidickiene, Dalia;
  Gedminaite-Raudone, Zivile;
  Simonaityte, Vitalija;
  Lankauskiene, Rita
• Contributor:
  Vidickiene, Dalia - Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems, A. Vivulskio str. 4A-13, 03220 Vilnius, Lithuania;
  Gedminaite-Raudone, Zivile - Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems, A. Vivulskio str. 4A-13, 03220 Vilnius, Lithuania;
  Simonaityte, Vitalija - Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems, A. Vivulskio str. 4A-13, 03220 Vilnius, Lithuania;
  Lankauskiene, Rita - Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems, A. Vivulskio str. 4A-13, 03220 Vilnius, Lithuania;
  Vidickiene, Dalia - dalia.vidickiene@ekvi.lt;
  Gedminaite-Raudone, Zivile - zivile.gedminaite@ekvi.lt;
  Simonaityte, Vitalija - vitalija.simonaityte@ekvi.lt;
  Lankauskiene, Rita - rita.lankauskiene@ekvi.lt
• Description:
  This study responds to the need for theoretical and empirical research on value co-creation in tourism. Previous research has mainly adopted a perspective centred on the collaborative relationships between tourists and service providers, i.e., has been focused on a relationship called ‘one-to-one’. According to the emerging trends in value co-creation theory, value co-creation activities, however, are more complex. The research provides empirical support to previous general conceptualisations of value-creation and brings some new insights to value co-creation involving multiple actors from a perspective called ‘many-to-one’. The research is focused on the role of the most active stakeholder in transformative tourism that represents ‘many’ actors as a whole – the social movement. The paper describes a case on a transformative tourism initiative that is a particularly rich setting for expanding value-cocreation in a network of activities’ research for a more complex understanding of value networks in the tourism sector. The case study examines extensively the role of social movements in transformative tourism development through value co-creation. The findings develop a more complex value co-creation mechanism and enable the conceptualisation of the value co-creation process by identifying drivers of collaboration, value co-creation activities, and outcomes. The research demonstrates the potential of social movements for the development of transformative tourism in value co-creation and has implications for both entrepreneurs and policymakers seeking to develop transformative tourism and leaders of a new generation of social movements aiming to transform society.
• Object availability:
  free access
• Rights: https://creativecommons.org/licenses/by-nc-nd/4.0
• Date:
  2023.12.11;
  2023.06.30
• Type:
  Article
• Language:
  English
• Format:
  application/pdf
• Publisher:
  Wydawnictwo Uniwersytetu Łódzkiego
• Relation:
  European Spatial Research and Policy;1;
  30
• Subject:
  business model;
  collaborative relationships;
  social movements;
  transformative tourism;
  value co-creation
• Identifier:
  1231-1952;
  http://hdl.handle.net/11089/48709 ;
  1896-1525;
  10.18778/1231-1952.30.1.04
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  check license
• Type:
  image