Description

• Title:
  Press Advertising – Varieties and Sub-Varieties. Methods of Promoting the Press
• Creator:
  Mikosz, Joanna
• Contributor:
  University of Lodz, Faculty of Philology, Department of Journalism and Communication;
  mikoszj@wp.pl
• Description:
  In the text entitled “Press advertising – varieties and sub-varieties. Methods of promoting the press”, the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising a high quality of print and paper, as well as Infinite possibilities of combining various promotional forms with the press. The author argues that press advertising is one of the best ways in which a company can communicate with the market. Its advantage is, above all, a high frequency of distributing the contents and the possibility of conveying accurate advertising information in vast quantities.;
  Zadanie „Stworzenie anglojęzycznych wersji wydawanych publikacji” finansowane w ramach umowy nr 948/P-DUN/2016 ze środków Ministra Nauki i Szkolnictwa Wyższego przeznaczonych na działalność upowszechniającą naukę.
• Object availability:
  free access
• Rights:
  © Copyright by Authors, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016
• Date:
  2017.04.27;
  2016
• Type:
  Article
• Language:
  English
• Format:
  application/pdf
• Publisher:
  Wydawnictwo Uniwersytetu Łódzkiego
• Relation:
  Acta Universitatis Lodziensis. Folia Litteraria Polonica;5;
  35
• Subject:
  press advertising;
  promotion of the press
• Identifier:
  1505-9057;
  http://hdl.handle.net/11089/21389 ;
  2353-1908;
  10.18778/1505-9057.35.15
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  seek permission
• Type:
  image