Description

• Title:
  Gender in Polish and German Press Advertising
• Creator:
  Baj, Barbara
• Description:
  The subject of this article is a linguistic analysis of gender discourse in multimodal texts of press advertising. This analysis is a comparative one. The comparison is drawn between one Polish advert from a magazine Twój Styl and one German advert from Der Spiegel (both from 2004), which show distinct similarity in many aspects. For the discourse analysis a multilevel linguistic approach suggested by German linguists has been used.
• Object availability:
  free access
• Date:
  2010.12.02
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  Polish
• Source:
  Stylistyka; Vol. 19 (2010): Style a media; 135-144;
  Stylistyka; Tom 19 (2010): Style a media; 135-144;
  2545-1669;
  1230-2287
• Format:
  application/pdf
• Publisher:
  Instytut Językoznawstwa Uniwersytetu Opolskiego
• Relation: https://czasopisma.uni.opole.pl/index.php/s/article/view/3534/3017
• Subject:
  discourse;
  gender;
  sex;
  male;
  female;
  press advertising;
  comparative analysis
• Identifier: https://czasopisma.uni.opole.pl/index.php/s/article/view/3534
• Data provider:
  Platforma Czasopism Uniwersytetu Opolskiego
• Can I use it?:
  seek permission
• Type:
  text