Description

• Tytuł:
  The role of professional sport in territorial marketing. The case of Polish local administrative units
• Twórca:
  Kobierecki, Michał Marcin
• Współtwórca:
  University of Lodz;
  Dr Michał Kobierecki is an assiciate professor at the Faculty of International and Political Studies, University of Lodz. His research interests include sport politics, sport diplomacy, political communication.;
  mkobierecki@uni.lodz.pl
• Opis:
  The aim of the article is to investigate the issue of territorial marketing activities that Polish local administrative units undertake with the use of professional sport. There are two main dimensions of such activities: organizing sports events and supporting professional sport. Their aim is to enhance the visibility and global presence of such units and therefore to promote them. According to the main hypothesis of the research, Polish local administrative units very commonly employ sport for the sake of promotion.
• Dostępność obiektu:
  free access
• Data:
  2016.11.17;
  2015.12.01
• Typ:
  Article
• Język:
  English
• Format:
  application/pdf
• Wydawca:
  Gdańska Wyższa Szkoła Humanistyczna
• Relacja:
  Studia Gdańskie. Wizje i rzeczywistość;12
• Temat i słowa kluczowe:
  territorial marketing;
  sport;
  local administration;
  organizing sports events
• Identyfikator:
  1731-8440;
  http://hdl.handle.net/11089/20045
• Dostawca danych:
  Repozytorium Uniwersytetu Łódzkiego
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