Description

• Title:
  Sexism in the advertising discourse of Ukraine
• Creator:
  Khodachuk, Y.;
  Maslova, Y.
• Description:
  The article identifies the reasons for the use of sexist advertising in the Ukrainian media discourse and its impact on the formation of women's image and social well-being. Sexist advertising campaigns of Ukrainian organizations are analyzed.
• Object availability:
  free access
• Rights:
  Prawa autorskie (c) 2021 Y. Khodachuk, Y. Maslova;
  http://creativecommons.org/licenses/by-nc-sa/4.0
• Date:
  2021.12.04
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  English
• Source:
  Journal of Education, Health and Sport; Vol. 11 No. 11 (2021); 207-213;
  Journal of Education, Health and Sport; Tom 11 Nr 11 (2021); 207-213;
  2391-8306
• Format:
  application/pdf
• Publisher:
  Nicolaus Copernicus University, Toruń, Poland
• Relation: https://apcz.umk.pl/JEHS/article/view/36380/30599
• Subject:
  sexism;
  advertising;
  objectification;
  stereotyping;
  media
• Identifier: https://apcz.umk.pl/JEHS/article/view/36380
• Data provider:
  Akademicka Platforma Czasopism
• Can I use it?:
  seek permission
• Type:
  text