Description

• Title:
  Persuasion or Story? Historical Spots Bridging Film and Advertising
• Creator:
  Zielińska, Katarzyna Ewa
• Description:
  Historical spots published on YouTube accompany upcoming historical anniversaries. They are a transmedia genre, possessing the features of advertising, while at the same time adapting the experience of historical film in the process of discussion about a specific “product”, namely, a historical anniversary. Combining the techniques of two different genres, advertising and film, strengthens the basic function of the spot, which is to attract viewers’ attention through the formula of a film narrative, engaging in the story and encouraging discussion. The aim of this article is to recognize how advertising and film techniques, used in parallel, increase the chance of constructing an engaging message in the difficult area of historical memory.
• Object availability:
  free access
• Rights:
  Prawa autorskie (c) 2025 Katarzyna Ewa Zielińska;
  https://creativecommons.org/licenses/by/4.0/deed.pl
• Date:
  2025.10.27
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  English
• Source:
  Images. The International Journal of European Film, Performing Arts and Audiovisual Communication; Vol. 38 No. 47 (2025): Faces of Visual History; 257-275;
  Images. The International Journal of European Film, Performing Arts and Audiovisual Communication; Tom 38 Nr 47 (2025): Faces of Visual History; 257-275;
  2720-040X;
  1731-450X
• Format:
  application/pdf
• Publisher:
  Adam Mickiewicz University Poznan
• Relation: https://pressto.amu.edu.pl/index.php/i/article/view/49849/40326
• Subject:
  advertising;
  history;
  film;
  media;
  social media;
  anniversary
• Identifier: https://pressto.amu.edu.pl/index.php/i/article/view/49849
• Data provider:
  Platforma Otwartych Czasopism Naukowych UAM
• Can I use it?:
  seek permission
• Type:
  text