Object's details: Feasibility Analysis of the International Promotion of Wushu Bingdao from the Perspective of the Belt and Road Initiative: A Strategy Exploration Based on Qualitative Research

Provider:Akademicka Platforma Czasopism

Description

Title:
Feasibility Analysis of the International Promotion of Wushu Bingdao from the Perspective of the Belt and Road Initiative: A Strategy Exploration Based on Qualitative Research
Creator:
Li, Guan Chong;
Zhang, Guodong
Description:
Background: This study aims to explore the feasibility of the international promotion of Wushu Bingdao within the context of the Belt and Road Initiative. As a significant component of traditional Chinese culture, Wushu Bingdao holds potential for cross-cultural exchange. However, its promotion faces multiple challenges in the globalized context, such as cultural differences, a shortage of skilled practitioners, market competition, and the limitations of traditional promotion methods. Methods: Utilizing literature review, expert interviews, and qualitative analysis, this study systematically reviews literature related to the promotion of Wushu Bingdao, analyzing its cultural connotations and historical heritage, and identifying key obstacles to international promotion. Strategic recommendations are proposed to address these challenges. Results: The study reveals that enhancing the understanding of the cultural essence of wushu, developing a specialized team of international promotion professionals, standardizing the Wushu Bingdao system, and employing innovative international communication methods can significantly increase the visibility and influence of Wushu Bingdao globally, facilitating its exchange and development within global cultural diversity. Conclusion: Despite the numerous challenges facing the international promotion of Wushu Bingdao, leveraging the Belt and Road Initiative platform and combining innovative promotion strategies offer the potential for broader recognition and practice of Chinese Wushu Bingdao worldwide.
Object availability:
free access
Rights: https://creativecommons.org/licenses/by-nc-sa/4.0 ;
Prawa autorskie (c) 2024 Guan Chong Li, Guodong Zhang
Date:
2024.11.12
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion
Language:
English
Source:
Quality in Sport; Tom 31 (2024); 55780;
Quality in Sport; Vol. 31 (2024); 55780;
2450-3118
Format:
application/pdf
Publisher:
University Center for Sports Research, Nicolaus Copernicus University, Torun, Poland
Relation: https://apcz.umk.pl/QS/article/view/55780/40311
Subject:
Belt and Road Initiative;
Chinese Wushu;
Wushu Bingdao;
International Promotion;
Cultural Exchange
Identifier: https://apcz.umk.pl/QS/article/view/55780
Data provider:
Akademicka Platforma Czasopism

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Object's details: Feasibility Analysis of the International Promotion of Wushu Bingdao from the Perspective of the Belt and Road Initiative: A Strategy Exploration Based on Qualitative Research

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