Description

• Title:
  Gatunki logowizualne. Od krytyki języka do krytyki społecznej
• Creator:
  Karpowicz, Agnieszka
• Description:
  Since at least the beginning of the 20th century located in between word and picture logo−visual forms have a critical charge, which results from the impact of two different media (word and picture) in a single work. This clash provokes the challenge and question of each of them. Modern tradition of typographic poetry comes from the turn of the 19th and 20th centuries. Two factors: changes of media environment and rapid growth of new reproduction techniques were crucial for the development of the logo−visual forms. The multimedia of the 20th and 21st centuries, use technically reproduced word and picture for advertising, ideological or persuasive purposes. Logo−visual art becomes a genre, which call into doubt relationship between word, picture and the meaning. It becomes a philosophical and critical reflection on the systems of representation. Critical reflection on language and systems of representation, when one medium is reflected by the other one in a single work, makes spectator's reception of the work critical and non−automatic. This way of expiring of the work partly results from the twentieth−century experiences, thus the critical reflection on language fluently passes into cultural criticism.
• Object availability:
  free access
• Date:
  2023.02.14;
  2011
• Type:
  Article
• Language:
  Polish
• Format:
  application/pdf
• Publisher:
  Łódzkie Towarzystwo Naukowe
• Relation:
  Zagadnienia Rodzajów Literackich;2;
  54
• Subject:
  logo−visual forms;
  cultural criticism;
  typographic poetry
• Identifier:
  0084-4446;
  http://hdl.handle.net/11089/45982 ;
  2451-0335
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  seek permission
• Type:
  image