Description

• Title:
  The Role of Older People as Consumers - the Comparative Analysis of Old and New Member States of European Union
• Creator:
  Bałandynowicz-Panfil, Katarzyna
• Contributor:
  Institute of International Business, University of Gdansk
• Description:
  This paper contributes to the most current European scientific discussions on an importance of older people for a development of economies from the perspective of their impact on goods and services markets. Furthermore, especially in a context of insufficient optimization of companies strategies, which are still directed to a shrinking group of young buyers and the lack of knowledge about changing needs of older customers need to be highlighted and analyzed to bring new solutions for producers, retailers and whole markets.;
  Studium porównawcze stanowi wkład do bieżącej dyskusji naukowej nad znaczeniem osób starszych dla rozwoju europejskich gospodarek w perspektywie ich roli odgrywanej na rynkach dóbr i usług.
• Object availability:
  free access
• Rights:
  This content is open access.
• Date:
  2015.04.28;
  2012.07.04
• Format:
  application/pdf
• Publisher:
  Wydawnictwo Uniwersytetu Łódzkiego
• Relation:
  Comparative Economic Research;15
• Identifier:
  1508-2008;
  http://hdl.handle.net/11089/8288 ;
  2082-6737;
  10.2478/v10103-012-0005-y
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  seek permission
• Type:
  other