Object's details: The process of communicating customer value and its role in a competitive economy

Provider:Platforma Czasopism Uniwersytetu Opolskiego

Description

Title:
The process of communicating customer value and its role in a competitive economy
Creator:
CZARNIEWSKI, Sławomir
Description:
The process of communicating customer value not only provides buyers with awareness of what products and services they can buy, but also of the benefits of the purchase for them. The communication process aims to create and strengthen attitudes among buyers, leading to a favorable reception of products / services as well as a change of attitude from neutral to positive – creative. The focus of this study are the economic mechanisms of the effectiveness and efficiency of the process of communicating specified value to the customer, and an attempt to identify the factors boosting efficiency increase. Thus, the purpose of this work is to show trends, mechanisms and effects of communicating customer value, as well as an attempt to signal new challenges in the field of marketing communication.
Object availability:
free access
Date:
2020.12.03
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion
Language:
English
Source:
Economic and Environmental Studies; Vol 14 No 3 (31) (2014); 329-352;
Economic and Environmental Studies; Vol. 14 No. 3 (31) (2014); 329-352;
Economic and Environmental Studies; Tom 14 Nr 3 (31) (2014); 329-352;
Economic and Environmental Studies; Том 14 № 3 (31) (2014); 329-352;
Economic and Environmental Studies; Diel 14 Číslo 3 (31) (2014); 329-352;
1642-2597
Format:
application/pdf
Publisher:
Wydawnictwo Uniwersytetu Opolskiego
Relation: https://czasopisma.uni.opole.pl/index.php/ees/article/view/2905/2345
Subject:
value;
competition;
effectiveness;
communication;
market;
wartość;
konkurencja;
efektywność;
komunikacja;
rynek
Identifier: https://czasopisma.uni.opole.pl/index.php/ees/article/view/2905
Data provider:
Platforma Czasopism Uniwersytetu Opolskiego

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