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Nasza niebajka – parafrazy tekstów reklamowych w „Dniu świra” Marka Koterskiego

Object's details: Nasza niebajka – parafrazy tekstów reklamowych w „Dniu świra” Marka Koterskiego

tile.noImage

Provider:Platforma Otwartych Czasopism Naukowych UAM

Description

Title:
Nasza niebajka – parafrazy tekstów reklamowych w „Dniu świra” Marka Koterskiego
Creator:
Miławska, Małgorzata
Description:
In the movie Dzień świra – one of the most popular Polish comedies of the recent years – Marek Koterski presents his personal vision of the Polish language. The director, recognizing the advertising messages as an important phenomenon of the modern culture, makes a paraphrase of such texts – both in their verbal and visual layer. Conducting various linguistic experiments, he reveals manipulative mechanisms of advertising slogans. Parodies and caricatures are intended to demonstrate a fictional harmony of advertising texts – instead of the desired fabulous world, the spectator (and reader) is forced to receive brutal messages, going beyond the sphere of taboo.
Object availability:
free access
Date:
2014.01.01
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion;
Artykuł naukowy
Language:
Polish
Source:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; Tom 21 Nr 1 (2014); 169-183;
2450-4939;
1233-8672
Format:
application/pdf
Publisher:
Adam Mickiewicz University Poznan
Relation: http://pressto.amu.edu.pl/index.php/pspsj/article/view/270/185
Subject:
Marek Koterski;
advertising texts;
advertising slogans;
parody;
stylization
Identifier: http://pressto.amu.edu.pl/index.php/pspsj/article/view/270
Data provider:
Platforma Otwartych Czasopism Naukowych UAM

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