Description

• Title:
  W poszukiwaniu źródeł międzykulturowej atrakcyjności Szwecji. Wymiar kulturowy
• Creator:
  Kobierecka, Anna;
  Kobierecki, Michał Marcin
• Contributor:
  Uniwersytet Łódzki;
  Anna Kobierecka in her research focusses on the issues of nation branding and migrations. Michał Kobierecki has been investigating politics of sport, sports diplomacy, nation branding and public diplomacy.;
  mkobierecki@uni.lodz.pl
• Description:
  The aim of the article is to investigate the selected ways by which Sweden shapes its international attractiveness using culture. The research is empirical and is directed at verification of hypotheses stating that culture should be regarded as an important factor of shaping Sweden’s brand and that the chain of IKEA stores is an extraordinary channel of enhancing Sweden’s national brand with the use of culture. The others that are worth mentioning are the Swedish Institute and the website sweden.se.
• Object availability:
  free access
• Rights:
  Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska;
  http://creativecommons.org/licenses/by-nc-nd/3.0/pl
• Date:
  2017.11.08;
  2017.11.01
• Type:
  Article
• Language:
  Polish
• Format:
  application/pdf
• Relation:
  Politeja. Pismo Wydziału Studiów Międzynarodowych i Politycznych Uniwersytetu Jagiellońskiego;48;
  3
• Subject:
  culture;
  Sweden;
  cultural diplomacy;
  nation branding;
  state’s image;
  kultura;
  Szwecja;
  dyplomacja kulturalna;
  branding narodowy;
  wizerunek państwa
• Identifier:
  1733-6716;
  http://hdl.handle.net/11089/23199 ;
  10.12797/Politeja.14.2017.48.11
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  check license
• Type:
  image