Description

• Title:
  Supporting self-esteem and self-acceptance in commercial brand campaigns created during a pandemic : Social and marketing aspects
• Creator:
  Daszkiewicz, Magdalena
• Contributor:
  Nowak, Wioletta;
  Szalonka, Katarzyna
• Description:
  Od 2013: Ekonomia – Wroclaw Economic Review
• Object availability:
  free access
• Rights:
  The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity
• Type:
  text;
  article
• Language:
  English
• Publisher:
  Wydawnictwo Uniwersytetu Wrocławskiego
• Relation:
  Acta Universitatis Wratislaviensis, 0239-6661, No 4133
• Subject:
  self-esteem;
  self-acceptance;
  self-esteem advertising;
  self-esteem campaign;
  marketing campaign;
  commercial brand campaign;
  social campaign;
  socially responsible advertising;
  pandemic
• Identifier:
  ISSN:2658-1310;
  ISSN:0239‑6661 (AUWr)
• Data provider:
  Repozytorium Uniwersytetu Wrocławskiego
• Can I use it?:
  check license;
  seek permission
• Type:
  other