Description

• Title:
  „A później będzie płacz…” : Tytuły wiadomości w e-mail marketingu jako przykłady tekstów perswazyjnych
• Creator:
  Domaciuk-Czarny, Izabela
• Description:
  This article examines the characteristics of subject lines in email marketing messages, focusing on subscription-based communications from marketing professionals. These messages, which promote participation in webinars and purchase of products such as training materials and e-books, are targeted at entrepreneurs and constitute an integral component of marketing communication. Recognized as inherently persuasive, these emails frequently employ eye-catching headlines in bold type, embellished with emojis, to capture attention. The study analyses how varied sentence structures – including interrogative, imperative, and declarative forms – influence recipients’ emotions. Additionally, the use of colloquial language and, most probably, intentional linguistic mistakes is explored as a strategy to build rapport with potential clients. The ultimate objective of these messages is to maximize customer acquisition and drive sales of the advertised products.
• Object availability:
  free access
• Rights: https://creativecommons.org/licenses/by-nc-sa/4.0 ;
  Prawa autorskie (c) 2024 Stylistyka
• Date:
  2024.12.19
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  Polish
• Source:
  Stylistyka; Vol. 33 (2024); 175-192;
  Stylistyka; Tom 33 (2024); 175-192;
  2545-1669;
  1230-2287
• Format:
  application/pdf
• Publisher:
  Instytut Językoznawstwa Uniwersytetu Opolskiego
• Relation: https://czasopisma.uni.opole.pl/index.php/s/article/view/5704/4882
• Subject:
  subject;
  email marketing;
  marketing communication;
  persuasion in email;
  subject lines;
  colloquial style
• Identifier: https://czasopisma.uni.opole.pl/index.php/s/article/view/5704
• Data provider:
  Platforma Czasopism Uniwersytetu Opolskiego
• Can I use it?:
  seek permission
• Type:
  text