Description

• Title:
  El impacto de las redes sociales en las empresas espanolas
• Creator:
  Martínez Murgui, Laura
• Description:
  This article analyzes the use of social networking websites by Spanish companies, which is confronted with the new challenges associated with the opportunities and risks inherent in their inclusion in the marketing and communication strategies.
• Object availability:
  free access
• Date:
  2011.01.01
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion;
  Artykuł naukowy
• Language:
  Spanish; Castilian
• Source:
  Gniezno European Studies; No. 3 (2011); 37-53;
  Studia Europaea Gnesnensia; Nr 3 (2011); 37-53;
  2720-7145;
  2082-5951
• Format:
  application/pdf
• Publisher:
  Adam Mickiewicz University Poznan
• Relation: http://pressto.amu.edu.pl/index.php/seg/article/view/2717/2698
• Subject:
  social networking websites;
  Social Media;
  Marketing 2.0;
  Web 2.0;
  Spanish companies;
  CEO;
  communication 2.0;
  Community Manager
• Identifier: http://pressto.amu.edu.pl/index.php/seg/article/view/2717
• Data provider:
  Platforma Otwartych Czasopism Naukowych UAM
• Can I use it?:
  seek permission
• Type:
  text