Description

• Title:
  The activities of the teams of the League of American Football in Social Media
• Creator:
  Pawłowska, Karolina
• Description:
  The goal of the article is to present the opportunities and effects with which Social Media provides its users while creating and managing one's image, and promoting an organization. The starting point of the article is the common usage of Social Media as the main tool in creating recognizability, gaining sponsors and partners. Some of the main and mostly used tools in Social Media are Facebook and Instagram. With these tools organizations and companies build relations thanks to which they can create and maintain the image of both the subject and the values it represents. The users of such tools have the ability to manage and improve the quality of their organization in a significantly larger area in comparison with the methods that do not include the use of Internet. In the article there has been presented some input of sport clubs on Social Media, based on the First American Football League in Poland. The article contains the presentation of various sport activities done with the use of previously mentioned tools. The article is completed with commentary and a summary which reveal the goal and efficiency of the usage of Social Media which have become a common, global method of improving the quality of organizations.
• Object availability:
  free access
• Rights:
  Prawa autorskie (c) 2018 Quality in Sport
• Date:
  2018.07.30
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  Polish
• Source:
  Quality in Sport; Tom 4 Nr 2 (2018); 36-61;
  Quality in Sport; Vol. 4 No. 2 (2018); 36-61;
  2450-3118
• Format:
  application/pdf
• Publisher:
  University Center for Sports Research, Nicolaus Copernicus University, Torun, Poland
• Relation: https://apcz.umk.pl/QS/article/view/QS.2018.009/15943
• Subject:
  quality management;
  sport;
  management;
  Social Media;
  Public Relations;
  organization image;
  American Football;
  Internet;
  zarządzanie jakością;
  zarzadzanie;
  wizerunek organizacji;
  Futbol Amerykański
• Identifier: https://apcz.umk.pl/QS/article/view/QS.2018.009
• Data provider:
  Akademicka Platforma Czasopism
• Can I use it?:
  seek permission
• Type:
  text