Description

• Title:
  Marketing challenges for marketing of cultural institutions and events
• Creator:
  Domański, Tomasz
• Contributor:
  Domański, Tomasz;
  University of Lodz, Faculty of International and Political Studies, Department of International Marketing and Retailing, 91-131 Lodz, Poland, 59a Narutowicza Street.;
  Połowińska, Beata
• Description:
  This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.;
  The publication was co-funded by Culture programme of the European Union as a part of Campus Culturae project (grant No. 2011-1177/001-001).
• Object availability:
  free access
• Rights:
  © Copyright by Tomasz Domański, Łódź 2016; © Copyright for this edition by Universytet Łódzki, Łódź 2016
• Date:
  2016.07.04;
  2016
• Type:
  Book chapter
• Language:
  English
• Format:
  application/pdf
• Publisher:
  Wydawnictwo Uniwersytetu Łódzkiego
• Relation:
  “The Role of Cultural Institutions and Events in the Marketing of Cities and Regions”, ed. T. Domański, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2016;
• Identifier:
  T. Domański, Marketing challenges for marketing of cultural institutions and events, [in:] The Role of Cultural Institutions and Events in the Marketing of Cities and Regions, ed. T. Domański, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2016, p. 205–218.;
  978-83-8088-149-5;
  http://hdl.handle.net/11089/18603 ;
  978-83-8088-150-1;
  10.18778/8088-149-5.13
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  seek permission
• Type:
  text