Description

• Title:
  The impact of digital communications on tourism marketing
• Creator:
  Tranchenko, L. V.;
  Tereshchuk, N. V.;
  Lopatiuk, R. I.;
  Tranchenko, O. M.
• Description:
  The influence of digital communications on marketing in the field of tourism is investigated. The need to develop strategies for the formation of business communications in the field of tourism and indicators that allow to evaluate their effectiveness and risks is emphasized. Attention is paid to the feasibility in applying strategies of differentiated, differentiated and concentrated marketing. The relevant indicators were proposed to assess the economic effectiveness of business communication strategies: income multipliers, breakeviate level assessment formula, methodology for checking the stability of the performance indicator to change factors, and Hurwitz criterion. The considered formulas and strategies for the formation of business communications in tourism create the necessary basis for scientifically justified strategic planning of the travel company's relations with counterparties.
• Object availability:
  free access
• Rights:
  Prawa autorskie (c) 2020 © The Authors
• Date:
  2020.05.29
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  English
• Source:
  Journal of Education, Health and Sport; Vol. 10 No. 5 (2020); 394-402;
  Journal of Education, Health and Sport; Tom 10 Nr 5 (2020); 394-402;
  2391-8306
• Format:
  application/pdf
• Publisher:
  Nicolaus Copernicus University, Toruń, Poland
• Relation: https://apcz.umk.pl/JEHS/article/view/JEHS.2020.10.05.041/29130
• Subject:
  tourism;
  tourism activities;
  travel companies;
  tourist product;
  digital communications;
  information technology;
  information support
• Identifier: https://apcz.umk.pl/JEHS/article/view/JEHS.2020.10.05.041
• Data provider:
  Akademicka Platforma Czasopism
• Can I use it?:
  seek permission
• Type:
  text