Object's details: Who Is the Note-Worthy Fan? Featuring Players in the Official Facebook Communication of Mainstream Video Games

Provider:Repozytorium Uniwersytetu Łódzkiego

Description

Title:
Who Is the Note-Worthy Fan? Featuring Players in the Official Facebook Communication of Mainstream Video Games
Creator:
Švelch, Jan;
Krobová, Tereza
Contributor:
Charles University;
honza@svelch.com;
tereza.krobova@fsv.cuni.cz
Description:
Video game fans participate in the official promotion of video games, either voluntarily, or unwillingly when their fanworks are appropriated and used by video game publishers. The article provides a quantitative overview of the presence of fans in the official social media profiles of four selected mainstream games (Dragon Age: Inquistion, Evolve, Mortal Kombat X and The Witcher 3: Wild Hunt) during a one-year period from August 2014 to July 2015. Combining the traditional method of content analysis and Facebook data-mining, we explore the frequency with which fans appear in social media (including questions of various forms of fanworks and gender) and what user activity is generated by posts featuring fans and fan creations. Results show that fans or their fanworks are featured in 8–24% of all posts depending on a game and in the most common categories of painting and cosplay they generate a comparable level of user engagement as traditional promotional posts.
Object availability:
free access
Rights:
© Copyright by Authors, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016
Date:
2017.08.23;
2016
Type:
Article
Language:
English
Format:
application/pdf
Publisher:
Wydawnictwo Uniwersytetu Łódzkiego
Relation:
Replay. The Polish Journal of Game Studies;1;
3
Subject:
video game fans;
Facebook;
official communication of video games;
fan capital;
free labor;
fan co-creation;
content analysis;
fan art;
cosplay;
e-sports
Identifier:
2391-8551;
http://hdl.handle.net/11089/22429 ;
2449-8394;
10.18778/2391-8551.03.05
Data provider:
Repozytorium Uniwersytetu Łódzkiego

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