Description

• Title:
  Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult Education
• Creator:
  Jiang, Yao;
  Fu, Qian
• Description:
  Purpose: This study aims to analyze the spatiotemporal evolution of public attention to "adult education" over the past decade. Methods: Using Baidu Index data from January 1, 2014, to November 1, 2024, we examined search trends, demand distribution, and user characteristics through trend research, demand mapping, and user profiling. Results: The online search index for adult education shows a fluctuating upward trend, with peaks in April and October each year. Demand mapping indicates interest in areas such as adult college entrance exams, self-study exams, educational institutions, exam schedules, registration, major selection, tuition, and application procedures. User profiling reveals higher attention from males aged 30~39 in Guangdong Province. Conclusion: Changes in online attention to adult education correlate closely with career aspirations, policy announcements, and social contexts.
• Object availability:
  free access
• Rights: https://creativecommons.org/licenses/by-nc-sa/4.0 ;
  Prawa autorskie (c) 2024 Yao Jiang, Qian Fu
• Date:
  2025.01.02
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  English
• Source:
  Journal of Education, Health and Sport; Vol. 77 (2025); 56777;
  Journal of Education, Health and Sport; Tom 77 (2025); 56777;
  2391-8306
• Format:
  application/pdf
• Publisher:
  Nicolaus Copernicus University, Toruń, Poland
• Relation: https://apcz.umk.pl/JEHS/article/view/56777/40921
• Subject:
  Baidu Index;
  adult education;
  online attention;
  spatiotemporal characteristics
• Identifier: https://apcz.umk.pl/JEHS/article/view/56777
• Data provider:
  Akademicka Platforma Czasopism
• Can I use it?:
  seek permission
• Type:
  text