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Supporting the customer journey with digital instruments of marketing communications

Object's details: Supporting the customer journey with digital instruments of marketing communications

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Provider:Biblioteka Cyfrowa UMCS

Description

Title:
Supporting the customer journey with digital instruments of marketing communications
Creator:
Ugolkov, Ievgenii;
Karyy, Oleh
Contributor:
Węcławski, Jerzy (1953-). (Red.)
Description:
artykuł w: Annales Universitatis Mariae Curie-Skłodowska. Sectio H, Oeconomia. Vol. 53 (2019), 2, s. 109-119;
streszcz. ang.
Object availability:
free access
Rights:
Biblioteka Uniwersytetu Marii Curie-Skłodowskiej
Date:
2019
Type:
artykuł
Language:
English
Format:
application/pdf
Publisher:
Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Relation:
Annales Universitatis Mariae Curie-Skłodowska. Sectio H, Oeconomia. Vol. 53 (2019), 2
Subject:
customer journey;
customer experience;
customer journey map;
content
Data provider:
Biblioteka Cyfrowa UMCS

Can I use it?:
seek permission
Type:
image

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