Description

• Title:
  Presentation of the athlete's personal brand and delivering value to the sponsor
• Creator:
  Idzikowski, Wojciech
• Description:
                  The article is one of the author’s first research steps on his way to identify the concept of personal brand communication of a sportsperson with the use of ICT tools. The cognitive stage of the article presents the overview of selected theoretical achievement, which may serve as the basis for further research considerations within this area. In the second part – designing – the author attempts to present the reference methodology thanks to which a sportsperson will be capable of presenting in a more economically effective way their personal brand and providing a higher level of value while cooperating with a sponsor.
• Object availability:
  free access
• Rights:
  Prawa autorskie (c) 2017 Quality in Sport
• Date:
  2016.09.30
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  Polish
• Source:
  Quality in Sport; Tom 2 Nr 3 (2016); 7-17;
  Quality in Sport; Vol. 2 No. 3 (2016); 7-17;
  2450-3118
• Format:
  application/pdf
• Publisher:
  University Center for Sports Research, Nicolaus Copernicus University, Torun, Poland
• Relation: https://apcz.umk.pl/QS/article/view/QS.2016.015/10944
• Subject:
  personal brand;
  sport;
  sponsoring;
  marka osobista
• Identifier: https://apcz.umk.pl/QS/article/view/QS.2016.015
• Data provider:
  Akademicka Platforma Czasopism
• Can I use it?:
  seek permission
• Type:
  text