Description

• Title:
  Game of personal poles in green advertising in French and Polish
• Creator:
  Hajok, Alicja;
  Miladi, Lidia
• Description:
  Green advertising encourages the public to adopt ecoresponsible behaviour in view of the deterioration of the environment. Thus, to involve everyone personally or collectively, it uses the imperative mode and deictics. The aim of this study is to highlight the main themes conveyed in green advertising in France and Poland, and also to show the interplay of personal poles in imperative slogans that become rallying phrases for the green cause. Polish makes general use of the imperative in the 2nd person singular, whereas French makes extensive use of the 2nd person plural. In both languages, the use of the 1st person plural is frequent, often accompanied by an adverb ensemble (razem) to emphasise the collective involvement in adopting eco-responsible actions.
• Object availability:
  free access
• Rights: http://creativecommons.org/licenses/by-nc-sa/4.0 ;
  Prawa autorskie (c) 2024 Alicja Hajok, Lidia Miladi
• Date:
  2024.04.18
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion;
  Artykuł naukowy
• Language:
  French
• Source:
  Studia Romanica Posnaniensia; Vol. 51 No. 1 (2024): Identité dans le discours; 65-81;
  Studia Romanica Posnaniensia; Tom 51 Nr 1 (2024): Identité dans le discours; 65-81;
  2084-4158;
  0137-2475
• Format:
  application/pdf
• Publisher:
  Adam Mickiewicz University Poznan
• Relation: http://pressto.amu.edu.pl/index.php/srp/article/view/36208/35830
• Subject:
  green advertising;
  imperative mode;
  personal pronouns
• Identifier: http://pressto.amu.edu.pl/index.php/srp/article/view/36208
• Data provider:
  Platforma Otwartych Czasopism Naukowych UAM
• Can I use it?:
  seek permission
• Type:
  text