Object's details: Environmental marketing strategies

Provider:Repozytorium Uniwersytetu Łódzkiego

Description

Tytuł:
Environmental marketing strategies
Twórca:
Serwach, Tomasz
Współtwórca:
Dorożyński, Tomasz;
Kuna-Marszałek, Anetta;
University of Łódź, Faculty of Economics and Sociology, Department of International Trade, 90-255 Łódź, POW Street no. 3/5.;
Połowińska, Beata
Opis:
Considering environmental protection requirements in business operations may, in the long run, determine if a lasting comparative advantage can be achieved. That is why our textbook, rich in case studies, identifies not only the threats a business may pose to the environment but stresses the ways of reducing its negative impact. It discusses, among other things, the concept of corporate social responsibility, environmental management systems, methods and the importance of eco-labelling goods and the so called green public procurement in the private and public sectors. The book is addressed primarily to students of courses in economics and management. We hope it will also make interesting reading for entrepreneurs, representatives of business environment organisations and the staff of public administration at different levels.;
This book has been published under the project „The creation of new interdisciplinary curricula in the field of economics of environmental protection (in Polish and English) at the University of Łódź” supported by a grant from Norway through the Norway Grants and co-financed by the Polish funds. (Agreement No FSS/2014/HEI/W/0124/U/0014).
Dostępność obiektu:
free access
Prawa:
© Copyright by Tomasz Serwach, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016
Data:
2016.06.14;
2016
Typ:
Book chapter
Język:
English
Format:
application/pdf
Wydawca:
Wydawnictwo Uniwersytetu Łódzkiego
Relacja:
“Business and the Environment”, eds. T. Dorożyński, A. Kuna-Marszałek, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2016;
Identyfikator:
T. Serwach, Environmental marketing strategies, [in:] Busines and the Environment, eds. T. Dorożyński, A. Kuna-Marszałek, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2016, p. 101–120.;
978-83-8088-016-0;
http://hdl.handle.net/11089/18380 ;
978-83-8088-017-7;
10.18778/8088-016-0.06
Dostawca danych:
Repozytorium Uniwersytetu Łódzkiego

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