Description

• Title:
  MAKING SOCIAL CHANGES PROFITABLE
• Creator:
  Turkiewicz, Joanna
• Description:
  Executing social change is associated with non-profit activities conducted by nongovernmental organizations, public institutions or some companies, but only those CSR oriented. The aim of this article is to show different perspective, as well as presenting the potential of social campaigns, not only as a tool to form an image, but also as a tool to influence corporate profitability, with a particular emphasis on social campaigns conducted through social media.
• Object availability:
  free access
• Date:
  2012.05.24
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  English
• Source:
  Journal of Positive Management; Tom 3 Nr 1 (2012); 94-104;
  Journal of Positive Management; Vol. 3 No. 1 (2012); 94-104;
  2392-1412;
  2083-103X
• Format:
  application/pdf
• Publisher:
  Nicolaus Copernicus University
• Relation: https://apcz.umk.pl/JPM/article/view/JPM.2012.007/708
• Subject:
  social campaigns;
  changing attitudes;
  social changes
• Identifier: https://apcz.umk.pl/JPM/article/view/JPM.2012.007
• Data provider:
  Akademicka Platforma Czasopism
• Can I use it?:
  seek permission
• Type:
  text