Description

• Title:
  Sports indicators affecting the brand
• Creator:
  Kiani, Mohammad saeid;
  Nazari , Leila
• Description:
  Objective: The purpose of this study was to present a model of sport indicators affecting the brand of the country. Methodology: This is a correlational study and the statistical population of this study is PhD students in sports in Iran (N = 400). Based on Morgan's table, 144 Individuals were selected by random method. In order to achieve the research goals, a comprehensive list of sports indicators was prepared and adjusted and a researcher - made questionnaire was developed. The validity of the questionnaire was confirmed by 15 sports management professors and their reliability was in a preliminary study with 30 subjects and Cronbach's alpha was calculated to be 0.909 . Descriptive and inferential statistical methods such as exploratory factor analysis, and confirmatory factor analysis were used to analyze the data using  SPSS  and  LISREL  software. Results: The results showed that the main variables have eight general dimensions of sport tourism, sport diplomacy, sports investment, sporting-cultural, sports exports, sports people-sports, sports achievements and media sports, and has a total of 50 indicators. Conclusion:According to the results of the research and the identified indicators, the proposed model is a suitable theoretical model for sport indicators affecting the brand of the country.
• Object availability:
  free access
• Rights: https://creativecommons.org/licenses/by-nd/4.0 ;
  Prawa autorskie (c) 2022 Mohammad Saeid Kiani, Leila Nazari
• Date:
  2022.11.04
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  English
• Source:
  Quality in Sport; Tom 7 Nr 4 (2021); 7-20;
  Quality in Sport; Vol. 7 No. 4 (2021); 7-20;
  2450-3118
• Format:
  application/pdf
• Publisher:
  University Center for Sports Research, Nicolaus Copernicus University, Torun, Poland
• Relation: https://apcz.umk.pl/QS/article/view/37745/33595
• Subject:
  Brand;
  factor analysis;
  sports science;
  sports tourism
• Identifier: https://apcz.umk.pl/QS/article/view/37745
• Data provider:
  Akademicka Platforma Czasopism
• Can I use it?:
  seek permission
• Type:
  text