Description

• Title:
  Quasi-film commercials. Analysis of selected car manufacturer campaigns
• Creator:
  Barczyk-Sitkowska, Agnieszka
• Contributor:
  Chair of Journalism and Social Communication, Faculty of Philology, University of Lodz;
  agabarczyk@gmail.com
• Description:
  When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films. The goal of the article was to present selected examples of the relationships between commercials and film, which can be found in car manufacturer advertising campaigns (Toyota, BMW, and Mercedes-Benz). The analysis of the gathered study material enabled me to identify two forms of quasi-film commercials: a TV spot and a short film.
• Object availability:
  free access
• Rights:
  © Copyright by Authors, Łódź 2017; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2017
• Date:
  2018.02.08;
  2017
• Type:
  Article
• Language:
  English
• Format:
  application/pdf
• Publisher:
  Wydawnictwo Uniwersytetu Łódzkiego
• Relation:
  Acta Universitatis Lodziensis. Folia Litteraria Polonica; 5; 5;
  43
• Subject:
  commercial;
  film;
  quasi-film;
  commercial series;
  spot
• Identifier:
  1505-9057;
  http://hdl.handle.net/11089/24037 ;
  2353-1908;
  10.18778/1505-9057.43.12
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  seek permission
• Type:
  image