Object's details: Blends in Media and Advertising Discourse in Contemporary Croatian Language

Provider:Platforma Otwartych Czasopism Naukowych UAM

Description

Title:
Blends in Media and Advertising Discourse in Contemporary Croatian Language
Creator:
Štebih Golub, Barbara
Description:
The paper deals with blends – compound words which are formed by blending of form and meaning of two (or more) words – in contemporary Croatian language. Due to their structural peculiarity and expressiveness, they have been very frequent in Croatian language of commercials and media during the last decade or so. On the basis of corpus collected from Croatian commercials, electronic publications and news portals from 2009 to 2016, the paper analyses the structure of blends, their meanings and their place in the lexical system of Croatian language.
Object availability:
free access
Rights: https://creativecommons.org/licenses/by-nd/4.0/
Date:
2018.01.29
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion;
Artykuł naukowy
Language:
Polish
Source:
Poznańskie Studia Slawistyczne; No. 13 (2017): Forma i funkcja w słowiańskich językach i tekstach kultury; 195–208;
Poznańskie Studia Slawistyczne; Nr 13 (2017): Forma i funkcja w słowiańskich językach i tekstach kultury; 195–208;
2450-2731;
2084-3011
Format:
application/pdf
Publisher:
Adam Mickiewicz University Poznan
Relation: http://pressto.amu.edu.pl/index.php/pss/article/view/11961/11822
Subject:
blends;
language of commercials;
language of the media;
structures;
meanings;
occasionalisms
Identifier: http://pressto.amu.edu.pl/index.php/pss/article/view/11961
Data provider:
Platforma Otwartych Czasopism Naukowych UAM

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