Description

• Title:
  Customer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno
• Creator:
  Čuka, Peter;
  Gregorová, Bohuslava
• Contributor:
  Čuka, Peter - Pedagogical University of Kraków, Institute of Geography;
  Gregorová, Bohuslava - Matej Bel University, Department of Geography and Geology;
  Čuka, Peter - cukapeter@gmail.com;
  Gregorová, Bohuslava - Bohuslava.Gregorova@umb.sk
• Description:
  This work aims to present a customer satisfaction model using selected examples from the spa industry. Specifically, it is a presentation of the satisfaction of spa customers and visitors to the Slovak spa of Rajecké Teplice, in comparison with Piešťany and Brusno. Customer satisfaction is a multiple phenomenon which is evaluated mainly by qualitative methods. Our motivation is to draw attention to the difficulty and subjectivity of qualitative research concerning such satisfaction, especially at in-service facilities in selected Slovak spas. Customers ranked them and created a ‘top 12’, according to their importance in the subjective perception of spa environments, services, health services and attractions in terms of satisfaction. In addition, the result is a comparison of the individual satisfaction of spa customers in heterogeneous spa towns. Piešťany is the most important Slovak spa center, Trenčianske Teplice is a medium-sized spa town, and Brusno a small stagnant spa.
• Object availability:
  free access
• Rights: https://creativecommons.org/licenses/by-nc-nd/4.0
• Date:
  2021.02.16;
  2020.12.29
• Type:
  Article
• Language:
  English
• Format:
  application/pdf
• Publisher:
  Wydawnictwo Uniwersytetu Łódzkiego
• Relation:
  Turyzm/Tourism;2;
  30
• Subject:
  Rajecké Teplice spa;
  Piešťany spa;
  Brusno spa;
  customer satisfaction;
  elements of customer satisfaction
• Identifier:
  0867-5856;
  http://hdl.handle.net/11089/33543 ;
  2080-6922;
  10.18778/0867-5856.30.2.24
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  check license
• Type:
  image