Description

• Title:
  SWOT Analysis in the Formulation of Tourism Development Strategies for Destinations
• Creator:
  Goranczewski, Bolesław;
  Puciato, Daniel
• Contributor:
  Faculty of Economics in Opole, Wrocław School of Banking;
  Institute of Tourism and Leisure, Opole University of Technology
• Description:
  The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.
• Object availability:
  free access
• Rights:
  This content is open access.
• Date:
  2015.08.11;
  2011.06.21
• Format:
  application/pdf
• Publisher:
  Lodz University Press
• Relation:
  Turyzm/Tourism;2;
  20
• Subject:
  strategic management;
  SWOT analysis;
  tourism development strategy;
  destination
• Identifier:
  0867-5856;
  http://hdl.handle.net/11089/11440 ;
  2080-6922;
  10.2478/v10106-010-0008-7
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  seek permission
• Type:
  other