Description

• Title:
  Marketing B2B w praktyce gospodarczej
• Creator:
  Olczak, Artur;
  Urbaniak, Maciej
• Contributor:
  Szymczak, Jadwiga
• Description:
  Autorzy : Artur Olczak - podrozdziały 1.1, 1.3, 2.1, 2.2, 2.3 rozdział 8 ; Maciej Urbaniak - podrozdziały 1.2, 1.4, 1.5, 2.4, 2.5, rodziały 3,4,5,6
• Object availability:
  restricted access
• Rights:
  All rights reserved;
  Legal license;
  On legal basis of : Act of 4 February 1994 on copyright and related rights 28 Art. 3 p (Journal of Laws, no. 90, item 631, 2006);
  Access only within Lodz University of Technology network : p.lodz.pl (LUT campus, Lodz, Poland)
• Date:
  2006
• Type:
  book;
  language document
• Language:
  Polish
• Format:
  application/pdf
• Publisher:
  Difin
• Relation: http://hdl.handle.net/11652/1986
• Subject:
  relational marketing - academic textbooks;
  industrial marketing - academic textbooks;
  B2B marketing;
  customer relationship;
  promotional activities;
  pricing policy;
  business-to-business market
• Identifier:
  ISBN: 83-7251-585-9;
  id skryba-crisp
• Data provider:
  Łódzka Regionalna Biblioteka Cyfrowa
• Can I use it?:
  seek permission
• Type:
  text