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Web Augmented Reality (WebAR) product presentation and its impact on company performance and consumer behaviour (Collection of thematically cohesive articles and studies)

Object's details: Web Augmented Reality (WebAR) product presentation and its impact on company performance and consumer behaviour (Collection of thematically cohesive articles and studies)

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Provider:Wielkopolska Biblioteka Cyfrowa

Description

Title:
Web Augmented Reality (WebAR) product presentation and its impact on company performance and consumer behaviour (Collection of thematically cohesive articles and studies)
Creator:
Jeganathan, Kishokanth
Contributor:
Borusiak, Barbara (Prom.);
Szymkowiak, Andrzej (Prom. pomocniczy)
Object availability:
free access
Rights:
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu;
Publikacja ta została udostępniona na podstawie art. 28 p. 3 ustawy z dnia 4 lutego 1994 r. o prawie autorskim i prawach pokrewnych ze zmianami. Publikacja dostępna WYŁĄCZNIE z komputerów na terenie Biblioteki Głównej i Uniwersytetu Ekonomicznego w Poznaniu;
wszystkie prawa zastrzeżone
Type:
rozprawa doktorski
Language:
English
Publisher:
Uniwersytet Ekonomiczny w Poznaniu
Subject:
Web Augmented Reality;
digital product passport;
information quality;
decision comfort;
reuse intentions;
fashion retail;
AR marketing;
SOR Model
Data provider:
Wielkopolska Biblioteka Cyfrowa

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Web Augmented Reality (WebAR) product presentation and its impact on company performance and consumer behaviour (Collection of thematically cohesive articles and studies)

Creator:Jeganathan, Kishokanth

Type:text

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