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The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers

Object's details: The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers

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Provider:Śląska Biblioteka Cyfrowa

Description

Title:
The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers
Creator:
Świtała, Marcin;
Reformat, Beata;
Gamrot, Wojciech;
Bilińska-Reformat, Katarzyna
Contributor:
Ziemba, Ewa. Chief Editor
Description:
Journal of Economics and Management;
Vol. 33 (3);
ISSN 1732-1948
Object availability:
free access
Rights: https://creativecommons.org/licenses/by-nc/4.0/
Date:
2018
Type:
artykuł
Language:
English
Publisher:
Publishing House of the University of Economics in Katowice
Subject:
dostawcy usług logistycznych;
marka;
wizerunek marki;
Usługi logistyczne;
Wizerunek marki
Data provider:
Śląska Biblioteka Cyfrowa

Can I use it?:
check license
Type:
image

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European Union - European Regional Development Fund

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