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Engagement in virtual communities as dynamic marketing capability of cultural organisation – dimensions and determinants

Object's details: Engagement in virtual communities as dynamic marketing capability of cultural organisation – dimensions and determinants

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Provider:Śląska Biblioteka Cyfrowa

Description

Title:
Engagement in virtual communities as dynamic marketing capability of cultural organisation – dimensions and determinants
Creator:
Witczak, Olgierd
Object availability:
free access
Rights:
Akademia Humanitas, Sosnowiec
Date:
2023
Type:
artykuł
Language:
English
Coverage:
s. 93-104
Publisher:
Oficyna Wydawnicza "Humanitas"
Relation:
Zarządzanie;
2/2023
Subject:
dynamic marketing capabilities;
virtual community;
engagement;
dynamiczne zdolności marketingowe;
wirtualna społeczność;
zaangażowanie
Data provider:
Śląska Biblioteka Cyfrowa

Can I use it?:
seek permission
Type:
image

FBC TeNe Project

Project co-financed by European Funds under the Operational Program Digital Poland for 2014-2020 (project no. POPC.02.04.00-00-0012 / 20-00)

More information about the project can be found at: https://tene.fbc.pionier.net.pl

European Funds. Digital Poland

Republic of Poland

Digital Libraries Federation

European Union - European Regional Development Fund

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