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Fiction as a Brand – a Discussion on Application of Popular Brand Management Theories in the Creative Industry

Object's details: Fiction as a Brand – a Discussion on Application of Popular Brand Management Theories in the Creative Industry

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Provider:Śląska Biblioteka Cyfrowa

Description

Title:
Fiction as a Brand – a Discussion on Application of Popular Brand Management Theories in the Creative Industry
Creator:
Sobociński Maciej D.
Object availability:
free access
Date:
2017
Type:
artykuł
Language:
English
Format:
application/pdf
Publisher:
Wydawnictwo Wydziału Zarządzania Politechniki Częstochowskiej
Subject:
brand;
brand extension;
creative industry;
film industry;
video games;
transmedia storytelling;
marka;
rozszerzanie marki;
przemysł kreatywny;
przemysł filmowy;
gry komputerowe;
opowieść transmedialna
Identifier:
10.17512/znpcz.2017.3.2.13
Data provider:
Śląska Biblioteka Cyfrowa

Can I use it?:
seek permission
Type:
image

FBC TeNe Project

Project co-financed by European Funds under the Operational Program Digital Poland for 2014-2020 (project no. POPC.02.04.00-00-0012 / 20-00)

More information about the project can be found at: https://tene.fbc.pionier.net.pl

European Funds. Digital Poland

Republic of Poland

Digital Libraries Federation

European Union - European Regional Development Fund

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